A full day seminar presented by Paul J. Gibler, ConnectingDots, LLC. This workshop is being coordinated by Dr. Purush Papatla, Associate Professor of Marketing at the School of Business Administration, University of Wisconsin-Milwaukee.

Overview

Developing and executing an effective e-marketing strategy is often a hit or miss proposition with decisions driven by technology, design, marketing or competitive pressures. This seminar focuses on customer driven and integrated approaches to creating and delivering an optimal experience supporting your brand. During this seminar we’ll take a holistic view to an effective e-marketing strategy from development and alignment with your overall business strategy; to creating a customer driven site; to attracting, engaging and relating to customers and finally measuring how well you’re doing. The seminar will give you some high level perspectives on different e-business models, some guidelines for user-centered site design, some tactics to capitalize on the 7 C’s of effective e-business sites (content, commerce, community, creative, customer service, collaboration, connectivity) and finally some tactics to drive prospects to your site including online advertising, search engine marketing, e-mail permission marketing and viral marketing. The seminar will include case studies, examples and discussion about best practices in both B2B and B2C e-marketing. Participants will come away from the session with a high level strategic road map for a successful e-marketing strategy along with some specific tactical techniques to execute and deliver the strategy to build an enhanced customer experience.

Topics

The workshop will cover the following main topics: e-Marketing Strategy – Alignment with your Business Strategy Customer Driven Site Development – Tips & Techniques for Effective Site Design Retaining Customers – the 7 C’s Attracting Customers – Advertising, Search Engine Marketing, e-Mail Permission Marketing Analytics– Measuring, Modifying and Improving Results

About the speaker

Paul J. Gibler, “the Web Chef”, e-Marketing Strategist and Principal Consultant, founded ConnectingDots in 2000 to provide clients with strategic consulting to attract and retain customers online using a hybrid marketing strategy with all available channels and media. Paul is also a professional speaker, trainer and author on these topics. Paul’s web marketing experience began in 1996 and is complemented by 20 years of multi-channel marketing, communications and Internet management roles with a number of organizations including Anaquest, CUNA Mutual Group, Ohmeda (now Datex-Ohmeda) and Promega. Paul’s consulting clients have been in both the B2B and B2C categories. Paul is a periodic contributor to online marketing discussion groups and has written e-marketing articles for Internet and print publications. Paul has delivered e-business and marketing keynotes and seminars to corporate, trade and professional associations around the country. Paul holds a BS, Marketing/Accounting from The Wharton School, University of Pennsylvania and MBA, Marketing from the University of Michigan.

Who should Attend?

This seminar is designed for a range of individuals interested in learning how to define and optimize their e-marketing strategies to develop effective Internet sites, attract, engage and enhance customer relationships. The seminar will be of interest to e-business, marketing, IT and communications professionals at various levels of their organizations.

Coordinator

This technology event is being coordinated by Dr. Purush Papatla, Associate Professor of Marketing at the School of Business Administration, University of Wisconsin-Milwaukee.