A full day seminar presented by David Linthicum, Mercator Software. This workshop is being coordinated by Dr. Marc Haines, Assistant Professor of Management Information systems at the School of Business Administration, University of Wisconsin-Milwaukee.

Overview

Its no surprise that business as usual doesnt get the job done anymore, but if IT organizations dont begin to support the business requirements to compete in the new Internet economy, they may not know what hit them. Gartner Group proclaims that, "e-commerce applications and technology have been elevated to core competency status, and their success or failure will determine an enterprises viability." What makes this so challenging is that the Internet B2B model is no longer a technology domain. It is now being shaped and driven by the business units; technology is now in an enabling role. Forrester forecasts that the B2B market will reach $1.3 trillion dollars in 2003. According to IDC, businesses will spend $10 billion over the next five years to build the infrastructure to enable this B2B market. Forrester found that almost half of Fortune 500 executives surveyed had already opened up three or more corporate data systems to their business partners -- and 60% expected that number to grow threefold or more by 2001. Gartner predicts that by year-end 2002, more than 50 percent of large enterprises will have implemented more than one large-scale extended enterprise application to support multiple trading partners or Web-based external access to applications. Savvy IT executives are redefining their role to provide customized business information applications and B2B systems to add competitive advantage to the business. Everything else, including traditional development for the enterprise, will be outsourced, purchased via packaged applications, or managed in the most efficient, cost- and time-balanced manner. To make all this happen, a new type of integration technology and process is required, intelligent, flexible Middleware layers that glue all of these disparate applications and processes together.The purpose of this seminar is to describe just that glue. Extending Enterprise Application Integration The extended enterprise consists of automatic electronic interfaces between linked computer systems from the ultimate selling business back to their partners that finance or manage the transaction, external suppliers, carriers, and support operations. These external partners connect with a multitude of internal enterprise systems that support customer service, sales, manufacturing, procurement, logistics, accounting, human resources, and corporate finance. The technology process of the extended enterprise is sometimes described in terms of "long transactions", meaning a traditional purchase that is electronically and automatically linked across the supply, order and financing chain for one continuous set of connected transactions. When an order is placed, all related systems that are affected are provided with real or near real-time updates so that the effects of the sale are recognized and acted upon, such as supply replenishment, credit checks, financial accounting, sales reporting, and providing feedback from marketing campaigns. Why We Need this Seminar While there are many seminars on the market today that address the high-level issues of B2B, there is currently no seminar that provides the details as to how to create B2B application integration solutions to move information and processes between organizations in real time. The purpose of this seminar is to take B2B to the next level, providing the attendee with an understanding of enabling technology and standards, such as message brokers and XML, as well as the ability to apply the technology to a typical B2B problem domain. Case studies will be employed to drive the concepts home, as well as references to existing technology that the reader can purchase today.

Topics

Defining B2B Application Integration TYPES OF B2B APPLICATION INTEGRATION Understanding Data Level B2B Application Integration Application Interface-Level B2B Application Integration Method Level B2B Application Integration Portal Level B2B Application Integration Collaboration Level B2B Application Integration eBUSINESS INTEGRATION TECHNOLOGY An Introduction to Middleware Transactional Middleware and B2B Application Integration RPCs, Messaging and B2B Application Integration Database-Oriented Middleware and B2B Application Integration Java Middleware Standards and B2B Application Integration Message Brokers and B2B Application Integration B2B APPLICATION INTEGRATION STANDARDS XML and B2B Application Integration Using RosettaNet for B2B Application Integration BizTalk and B2B Application Integration XSLT Supply Chain Integration B2B Application Integration

About the speaker

David S. Linthicum is Executive Vice President R & D and the CTO of Mercator. He is an internationally known EAI and e-business integration expert. In his career David has formed many of the ideas for modern distributed computing including EAI (Enterprise Application Integration) and B2B application integration, approaches and technology in wide use today. Before joining Mercator, David held key technology management rules with a number of organizations including CTO of SAGA Software, Mobil Oil, EDS, AT&T, and Ernst and Young. In addition he was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities. David keynotes at many leading technology conferences including eB2B Marketplace World, eB2B World, Software Development, eBusiness World, EAI Summit, B2B Application Integration Summit, Enterprise Integration, e-Business Integration, Computing Without Bounds, iEC, iEB, and Comdex. In addition, David has authored over 350 articles for major computing publications, and has monthly columns in several popular industry magazines. David has authored or co-authored six books including David Linthicum’s Guide to Client/Server and Intranet Development, and the ground breaking and best selling Enterprise Application Integration released in 1999. His latest book, B2B Application Integration: e-Business-Enable your Enterprise, was just released and is already a best seller. David serves on the board of directors for several high-tech companies and is an established member of many standards bodies including W3C, OAG, RosettaNet, and the OMG.

Who should Attend?

This workshop is designed for all individuals who are interested in using or learning more about B2B Application Integration tools. Gartner Group proclaims that,“e-commerce applications and technology have been elevated to core competency status, and their success or failure will determine an enterprise’s viability.” Therefore, IT professionals at all levels (and their organizations) will significantly benefit from an increased B2B Application Integration skills set and knowledge base.

Coordinator

This technology event is being coordinated by Dr. Marc Haines, Assistant Professor of Management Information Systems at the School of Business Administration, University of Wisconsin-Milwaukee.