A full day seminar featuring Tim Harris, StarCom IP. This seminar is coordinated by Dr. Purush Papatla, Associate Professor in Marketing at the UWM School of Business.

Overview

The rapid growth of the World Wide Web offers new opportunities to businesses to communicate with customers and create strong brand images and lasting relationships. It also poses new challenges because businesses that don’t take advantage of the medium can fall behind and have their customers and markets taken away by web-savvy competitors. In this must-attend event, Tim Harris of StarCom IP will discuss the do’s and don’ts of using the World Wide Web to build brands and customer relationships.

Topics

strategies to reach customers and communicate with them on the web secrets of developing effective online advertising campaigns choosing the type of benefits and issues that you should build your brand around tactics that are most effective in getting your brand message through measuring the results of your campaign and the effect on your brand’s equity experiences of major brands and firms examples of successful online campaigns and brand-building strategies and, much, much more There will also be a panel discussion and opportunities to raise specific issues and questions.

About the speaker

Tim Harris is a Director at StarCom IP, the Internet advertising, marketing strategy and media planning unit of Leo Burnett. Leo Burnett is one of the world’s largest advertising agencies with 7.6 billion dollars in revenue for 1999. Starcoms current clients include: Miller Brewing Lego Nintendo McDonald’s US Army Destination Films Hallmark Morgan Stanley Dean Witter Kellogg’s General Motors Inc.com Sara Lee Proctor and Gamble Tim is in charge of ten clients, including Nintendo, the Miller Brewing Company and the US Army, and is personally responsible for agency billings in excess of $20 million. He has also pioneered innovations in online advertising including alternative pricing models and new methods to increase clients’ brand equity.

Who should Attend?

Business professionals who are working on online strategies for their brands and businesses. All marketing professionals. Anyone interested in learning about how to leverage the Internet to strengthen the relationships with their customers. Those who are interested in benchmarking and improving their online efforts. Anyone thinking about taking their business online.

Coordinator

This workshop is being coordinated by Dr. Purushottam Papatla, Associate Professor of Marketing at the School of Business Administration, University of Wisconsin-Milwaukee.