A full day seminar featuring Ron Swift, NCR Corporation. This seminar is coordinated by Dr. Atish P. Sinha, Associate Professor of Management Information Systems at the UWM School of Business.

Overview

The high-value, loyal customer is the focal point for growth organizations worldwide. Today, there is an unprecedented opportunity to strengthen your most important customer relationships. Ron Swift will discuss the approaches, technologies, and processes to give your customers what they want, need, and even demand. In addition, Mr. Swift will discuss how to leverage business intelligence to create value across your enterprise.

Topics

Strategies to acquire new, more, and the most profitable customers Information management for customer segmentation, profitability, loyalty, retention, and high ROI An enterprise info-structure that enables you to execute CRM initiatives How world class companies are using data warehousing and CRM How companies are creating a new approach to their marketing organization and the processes to support it Combining CRM with enterprise privacy strategies

About the speaker

Ron Swift, Vice President of Customer Relationship Solutions at NCR Corporation, is recognized as one of the worlds leading experts in customer relationship management, data warehousing, and business intelligence. He is an internationally known author, popular lecturer, and highly respected consultant. Mr. Swift joined NCR in 1996, and co-developed the process model for NCRs "Data Warehouse Methodology." Prior to that, he was a senior partner in an international consulting firm. He spent 22 years with IBM, where he co-developed IBMs "Architecture for Managing the Information Systems Business." He has also taught at several colleges and universities. For over 30 years, he has worked with hundreds of business clients on six continents. He has counseled companies in banking and financial services, insurance, communications, and transportation, as well as government agencies. Mr. Swifts new book Accelerating Customer Relationships Using CRM and Relationship Technologies was published by Prentice-Hall in Fall, 2000.

Who should Attend?

This workshop is for anyone with an interest in data warehousing, customer relationship management, marketing, data base administration, business intelligence, eBusiness, or decision support, and individuals interested in learning about how to leverage state-of-the-art data warehousing/CRM tools for improved customer acquisition, retention, and profitability.

Coordinator

This workshop is being coordinated by Dr. Atish P. Sinha, Associate Professor of Management Information Systems at the School of Business Administration, University of Wisconsin-Milwaukee.